VisitBritain’s “Destination Britain North America” trade event, led by VisitBritain Chairman Nick de Bois, is slated to be held in San Francisco September7–10. About 70 industry suppliers are set to showcase Britain as a preferred destination to over 50 top buyers from North America.
More than 2,500 one-to-one business appointments are set to take place during the three-day trade fair. North American travel buyers will have the opportunity to connect with British tourism suppliers to learn about the latest products on offer from across Britain’s tourism industry. The British suppliers include hotels, visitor attractions, destination management companies, tour and sightseeing operators and local destinations spanning the length and breadth of the nations and regions.
Said de Bois: “North America is driving tourism’s recovery in the U.K. and this is a timely opportunity for British travel suppliers and destinations to get their tourism products and services in front of top buyers and do business, boosting bookings. It is also a valuable chance to promote our messages of warm welcome and to hear first-hand from buyers on the motivations and trends driving outbound travel from North America.
“As well as showcasing Britain’s exciting tourism products and innovations, our focus is on broadening travel itineraries, encouraging visitors from North America to explore further through our regional gateways, come year-round and to stay longer, boosting local economies.”
Delegates and media will also hear about international travel market trends alongside seminars from London & Partners VisitEngland, VisitScotland and Visit Wales to boost knowledge of Britain as a visitor destination and drive tourism.
Visitors from the U.S., the U.K.’s largest and most valuable inbound tourism market, spent a record £6 billion ($7.63 billion) in 2022, up 42 percent over 2019. Canadian visitors also set a record for spending in the U.K., £934 million (over $1 billion) in 2022, up 27 percent over 2019. This growth has continued into 2023: Flights bookings from North America to the U.K. are tracking up 15 percent compared to 2019.
For more information, visit www.visitbritain.com.
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