Home-based travel agency franchise Dream Vacations and CruiseOne has announced two promotions to its executive team. Alicia Linden and Charity Santiago have been promoted to vice president of consumer and recruitment marketing and vice president of training and events, respectively.
Linden joined World Travel Holdings in 2010 and has almost two decades of experience in marketing, advertising and promotions. Linden’s expertise has been instrumental in producing results for Dream Vacations/CruiseOne through innovative recruitment and consumer marketing efforts. Linden oversees strategy, planning and research for marketing initiatives, including branding, advertising, website development, search engine optimization, auto-social programs, customizable email campaigns and the execution of all marketing programs to support travel advisors. Linden specializes in lead and demand generation and has helped increase leads, sales, website traffic, email open rates and brand awareness.
Santiago joined World Travel Holdings as a training specialist and has played a vital role in enhancing the company's training offerings and programs. Santiago’s passion for training and development has already had a significant impact for Dream Vacations and CruiseOne franchise owners. As vice president of training and events, Santiago will further enhance all in-person and virtual event offerings. Her work shows her enthusiasm for learning and assisting others to have "lightbulb moments" that benefit their business.
Promoting these two leaders highlights the company's commitment to supporting its franchisees and its focus on innovation and growth. Dream Vacations/CruiseOne offers franchisees the resources to plan and create seamless vacation experiences for their customers while providing the best value.
For more information on owning a Dream Vacations or CruiseOne travel franchise, visit www.dreamvacationsfranchise.com.
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