Enterprise Holdings has opened at Colombia’s Medellin International Airport. The new branch—which is already taking reservations—serves customers of the company’s flagship Enterprise Rent-A-Car brand, as well as National Car Rental and Alamo Rent A Car. Enterprise Holdings owns all three brands.
Since the onset of the pandemic, the company has opened more than 100 new branches worldwide.
“Colombia is a premier market for Enterprise’s global growth as we continue to expand to meet the needs of business and leisure travelers alike, wherever they choose to go,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings, in a press note. “As international travel begins again, we are excited to serve our customers around the world and stand by our promise to provide them with a safe and convenient rental experience.”
The Medellin branch increases Enterprise’s presence in Colombia to 11 locations. It’s the latest in the company’s ongoing international expansion in Latin America and surrounding areas. Enterprise Rent-A-Car made its debut in Latin America in 2015, joining the National and Alamo brands.
Customers in Colombia also have the added benefit of earning awards and free rental days through two loyalty programs: Enterprise Plus through the Enterprise Rent-A-Car brand, and Emerald Club through the National Car Rental brand. Enterprise Plus and Emerald Club both launched in Colombia in 2017.
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