Sabre is tackling one of the most persistent and costly challenges in the travel advisor ecosystem: fragmented booking systems.
The tech provider has launched SabreMosaic Travel Marketplace, a platform designed to centralize content and streamline operations for agencies worldwide—just as a new global survey commissioned by Sabre reveals how content sprawl is driving up costs and complicating the customer experience.
According to the survey, more than 91% of agencies operate with four or more booking systems, and over half are managing seven or more. That complexity is taking a measurable toll on productivity, profitability, and agent satisfaction.
“Every industry faces fragmentation in the digital age,” said Jen Catto, chief marketing officer at Sabre. “In advertising, it's fragmented attention. In broadcasting, it's fragmented programming. In finance, it's fragmented data. Travel has never been simple, but in today's multi-sourced content environment, fragmentation is creating new levels of complexity — and it's starting to take a real toll. Agencies told us clearly: they want simplicity. They want unified access. And they want technology that helps them serve travelers, not slow them down.”
The data backs up that demand: 75% of agencies say the number of content connections has grown in the past three years, and over 80% believe unified access through a single platform would reduce technology costs. Meanwhile, nearly 90% manage four or more API integrations, and more than half say the tech burden is a major challenge.
Artificial intelligence is seen as part of the solution, with 91% of agencies saying AI can enhance both productivity and customer experience. Still, 41% remain concerned about AI's long-term impact on the workforce—highlighting the need for careful implementation.
Sabre describes SabreMosaic Travel Marketplace as a “modern, cloud-native, and content-agnostic marketplace that supports Offer- and Order-based workflows.” The platform aims to cut through the complexity with AI-powered tools and simplified access to a wide range of travel content.
“Travel agencies shouldn't have to stitch together a dozen systems just to do their job,” said Garry Wiseman, Sabre's chief product and technology officer. “SabreMosaic Travel Marketplace cuts through that complexity with a single, intelligent platform. It's not just about more content—it's about AI-powered tools that deliver the right content, smarter recommendations, and a streamlined way to sell. The GDS is just one of many tiles in our multi-source content mosaic. We are taking the guesswork out of how to incorporate AI into agency systems. Where others talk about transformation, we're delivering it to better service our customers, so they can better service theirs.”
Sabre's leadership notes some of the leading SabreMosaic Travel Marketplace benefits:
- Agencies gain unified access to the industry’s broadest content portfolio: 38 NDC airlines, 150+ low-cost carriers, more than 2 million lodging options, and 70+ car and rail providers.
- AI is used to surface relevant content faster, automate booking and servicing workflows, and improve conversion across all travel verticals.
- Built on a cloud-native architecture, SabreMosaic supports high-volume transactions and continuous availability with modular integration and auto-scaling.
With this launch, Sabre moves the travel marketplace beyond traditional GDS functionality and empowering agencies to overcome content chaos while preparing for the next evolution of travel distribution.
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