G Adventures has announced the return of "Change Makers", the global incentive program that celebrates advisors’ potential to make a meaningful impact around the globe.
This year will see 15 U.S. advisors earning their way to the fourth annual GX Summit in Morocco in September—joining 75 Change Makers from around the world for an experience that celebrates the shared impact of community tourism.
Live now and running up to May 31, 2026, Change Makers rewards advisors for doing what they do best: connecting travelers with meaningful adventures that give back. Every booking equals one “life changed,” and every life changed brings advisors closer to joining the G Adventures community on the ground in Morocco.
Advisors earn one entry for each "life changed" / traveler booked on a G Adventures trip. The top 10 advisors from each region will qualify directly, with five "wildcard" spots available to each region to allocate to advisors who commit to changing someone’s life by making at least one G Adventures booking and going above and beyond in demonstrating G’s core values of community and impact.
The wildcard challenges include completing specialized G-learning training modules, fundraising for G Adventures’ non-profit partner Planeterra, and rewards for first-time booking advisors.
The Change Makers program runs alongside G-Normous, agent FAMs, and other incentives, with all initiatives designed to be the ultimate support system for G Adventures’ travel advisor community.
The Change Makers GX Summit in Morocco aims to be the most immersive yet. From souks to the Sahara, advisors will have the opportunity to experience the destination's rich cultural heritage, including visits to community tourism projects in partnership with Planeterra, and destination highlights designed to deepen their product knowledge.
"Our agents understand that every trip they book has the power to change lives—for travelers and the communities they visit,” said Jeremy Brady, director of sales for USA and Latin America. “Change Makers celebrates those who champion community tourism and create meaningful connections through travel. We're excited to bring the winners together at GX Morocco to celebrate their impact!"
The 2025 Change Makers Challenge is live now and runs until May 31, 2026. To learn more about this incredible opportunity, visit https://sherpa.gadventures.
To learn more about GX, click here.
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