Hotelbeds has announced its partnership with The Leading Hotels of the World (LHW), expanding its luxury collection across the group’s 400+ properties. The preferred vendor agreement provides Hotelbeds’ clients access to a significant luxury portfolio for the first time, offering properties in over 80 countries. In turn, the agreement opens up Hotelbeds’ 195-country distribution system to LHW’s properties, offering a range of benefits, including increased revenue streams and its ability to ensure rate parity across all of its channels.
“This new agreement opens up The Leading Hotels of the World to our vast roster of booking platforms including 64,000 retail travel agents, while also expanding our range of high-end properties,” said Paul Anthony, digital commercialization director, Hotelbeds. “We have seen increased demand for high-end properties this year and this new alliance will help us to meet this growing sector.”
Hotelbeds has become part of LHW’s leading strategic sourcing (LSS) program, spearheaded by LHW and DayBlink GPO. The initiative offers a strategic group purchasing program for LHW’s portfolio of global independent hotels, which serves members by helping them capture new demand, access innovative sales, marketing and technology solutions to drive value to hotels in other strategically important categories.
Over the past year, Hotelbeds has seen an increase in luxury bookings with several destinations experiencing growth above 50 percent.
For more information, visit www.hotelbeds.com or www.lhw.com.
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