Dominica's Ministry of Tourism has announced the appointment of Marva Williams as the new chief executive officer of the Discover Dominica Authority, effective August 1, 2024.
Williams is experienced in event planning, destination marketing, digital marketing and project management. She was the festivals and events manager at the Discover Dominica Authority from 2019 to 2022, where she was responsible for promoting, marketing and managing major festivals and special events in Dominica. Previously, Williams was the marketing manager at DIGICEL Dominica, where she focused on market strategy for all business lines, particularly digital marketing and brand visibility. She is also a lecturer in Digital Brand Management at the University of the West Indies Global Campus.
In her new role, Williams will be instrumental in setting the strategic direction of the Discover Dominica Authority, enhancing the destination's global tourism presence, and promoting sustainable growth in the sector. She will focus on driving digital marketing initiatives to position Dominica as a premier travel destination and forging partnerships with key stakeholders in the travel and tourism industry.
Tourism Minister Denise Charles-Pemberton said, "We are confident that under [Marva Williams'] leadership, we will develop new strategies to achieve our goal of 500,000 stay-over visitors and 1 million cruise visitors by 2030, thereby increasing the sector’s contribution to job creation and economic growth."
She holds a Master of International Business degree from Georgia State University and a Bachelor of Business Administration from Florida International University.
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