Pleasant Holidays and its luxury brand, Journese, have announced the launch of a newly refreshed Pleasant Pro Academy, the brands’ shared travel advisor education and resource platform, plus updated content in their Social Media Toolkit to help travel advisors boost sales and income through online platforms.
According to a recent Phocuswright report, more than half of all leisure travelers use social media in some part of their travel planning process, so having a robust social media presence is a huge benefit for travel advisors. The updated Social Media Toolkit now has fresh content and allows travel advisors to easily engage with their clients with ready-made content, including images, messaging and descriptions, that can immediately be posted on Instagram, Facebook and Twitter. It can be found at PleasantAgent.com in the Travel Agent Resource Center or Journese.com at the Pleasant Pro Academy link, along with other useful marketing materials, with new content added regularly.
The revamped Pleasant Pro Academy includes a new look, updated information, expanded product and adds a third course focused exclusively on Journese, while the original two courses have been refined for a better user experience. The Social Media Toolkit also can be accessed via Pleasant Pro Academy. By completing the courses, travel advisors can earn a bonus 2,000 TRIP points for courses 1 (“The World of Pleasant Holidays”) and 2 (“Global Portfolio”), and an additional 1,000 TRIP points for course 3 (“The Journese Advantage”). TRIP is Pleasant Holidays’ travel reward incentive program, under which advisors earn points redeemable for personal travel with every qualifying booking.
Additional updates are coming to the Pleasant Pro Academy Resource Center, which will have an expanded selection of destination trainings in both the TRACK (Pleasant Holidays) and ELITE (Journese) sections. New training courses will continue to be added in all destinations throughout 2023.
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