Sabre Corporation and Hawaiian Airlines have announced the availability of Hawaiian’s NDC content in the Sabre travel marketplace, making Sabre the first GDS to offer the carrier’s NDC content.
Hawaiian’s HA Connect NDC content in the Sabre GDS enables hundreds of thousands of Sabre-connected agencies and travel buyers to have even richer access to the carrier’s broad range of products and offers. Sabre-connected agencies can now access Hawaiian’s HA Connect and traditional ATPCO/EDIFACT content in 32 markets through the Sabre travel marketplace. Travel advisors are able to shop, book and manage Hawaiian Airlines’ NDC offers through Sabre’s Offer and Order APIs, agency point-of-sale solution, Sabre Red 360, and corporate booking tool, GetThere. The airline plans to activate additional markets over time.
Sabre powers a constantly expanding marketplace of travel content. Through its network of agencies and corporations worldwide, Sabre enables airlines to market fares and offers in a highly efficient way. Sabre’s marketplace includes travel content from more than 400 airlines, 2-plus million lodging options, and hundreds of tour operators, rail, car rental and cruise providers.
Hawaiian will leverage NDC to enhance the passenger travel experience across its indirect channels. The airline will expand these new functionalities not only through its direct-connect channels, but with partners, like Sabre. Thousands of Sabre-connected agencies are already using NDC in more than 150 countries around the world.
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