The St. Kitts Tourism Authority has announced the appointment of Anita Nightingale as chief marketing officer (CMO). Nightingale brings over 12 years of leadership experience, overseeing brand and marketing strategies, creative services, and consumer insights across tourism agencies in the Caribbean, ad agencies and multinational corporations.
In her new role, Nightingale will spearhead the destination’s development and execution of marketing strategies. She will focus on strengthening St. Kitts’s presence in key international markets, overseeing global marketing and branding initiatives, and managing its relationships with international agencies. Additionally, Nightingale will serve as a guide to the public relations and marketing teams in St. Kitts to ensure destination messaging and promotion effectively resonates with both citizens and residents.
During her seven-year tenure at Barbados Tourism Marketing Inc. (BTMI), Nightingale served as the director of Europe, where she played a pivotal role in positioning Barbados as the sole Caribbean destination to receive direct airlift from Europe’s largest airlines, Lufthansa and Air France-KLM. Nightingale led the island’s inaugural outdoor and online campaigns across continental Europe, including Germany, Switzerland, Italy, France and the Netherlands. As the BTMI’s lead on eco-tourism initiatives, Nightingale oversaw the submission that secured Barbados the 2022 Green Destinations Gold award in the Climate and Environment category, marking the first time a Caribbean destination was nominated in this category.
Prior to her role at BTMI, Nightingale served as the director of tourism for Montserrat; director of planning at Zimmerman Advertising, the largest ad agency in Florida; and led marketing for the Dufry Group as the regional marketing manager, where she oversaw a portfolio of five brands in over 60 stores across the Caribbean.
Related Stories
Antigua & Barbuda Selected to Host Caribbean Travel Marketplace
Serenity at Coconut Bay Launches New Travel Advisor Portal
Beaches Resorts Launches “Fall Fam Jam” Offer
Hideaway at Royalton Blue Waters Introduces New Guest Experience