According to a recent survey commissioned by ALG Vacations and its brands, Apple Vacations and Funjet Vacations, most American adults are not dissuaded from taking a trip because of the potential for another global crisis, and that most of them are willing to accept assistance from travel advisors to avoid unforeseen issues.
The study was conducted by independent agency Atomik Research, and surveyed American adults about their vacationing habits, besides inquiring the extent to which social media is relied upon to inspire travel plans and even gauge the success of a trip.
Key survey highlights are as follows:
- The survey showed that 57 percent of U.S. adults believe they would benefit from having an expert handle unexpected vacation issues
- The study also revealed that 55 percent of adults are willing to spend more for vacation upgrades. These sentiments are even more prevalent among younger demographics
- Nearly two-thirds of those in the Generation Z (ages 18-25) and Millennial (ages 26-41) generations say they would appreciate having expert help if a vacation didn’t go according to plan
- Fifty-four percent of Generation Xers (ages 42-57) would also be open to having expert help, but that view is shared by only 48 percent of Baby Boomers (ages 58-75)
- Gen Z (56 percent) and Millennials (67 percent) also indicated a willingness to spend more on vacation upgrades
- The majority of Gen Xers (55 percent) also shared that opinion, but only 43 percent of Baby Boomers (ages 58-75) said they would be willing to spend more on vacation upgrades
The Atomik study also revealed the large role that social media factors into travel plans. More than half of U.S. adults (53 percent) surveyed said they scrolled through social media for vacation inspiration. About one-quarter (27 percent) even said they cared more about the reaction they would get from their social media posts than the actual vacation. A similar percentage also said the success of a vacation is based on likes and comments on their photos. More than one in five men (22 percent) and 15 percent of women admitted that they had unfollowed social media friends because they were “jealous of the exotic destinations (the friend) had been to.”
For more information, visit interactive.4media-group.com.
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