Canadian tour marketplace ToursByLocals has announced a website relaunch and major brand refresh that spotlights local guides. With an ever-increasing number of vacationers keen to personalize their travel experiences, ToursByLocals has updated its entire website and interface. At the same time, the company is bringing in industry veterans to lead product and tech development enabling the company to rapidly scale the business. These new hires include Lee Huberman, VP of product; Doug Schlenker, VP of engineering; and Einat Ifrah, head of finance.
Tritium Partners, which invested $33 million in the company in December 2019, has provided additional series B funding to accelerate the company’s impressive rebound following the pandemic.
The demand for these personalized experiences is high: ToursByLocals has sent 2.5 million travelers on private tours since its inception. Evidence of a human touch is everywhere on the new site, from an easy-to-reach customer support team, to a streamlined messaging platform making it easier to facilitate the relationship between travelers and guides as they customize tours. With simplified searches, travelers can quickly find the tour product they’re looking for, whether it’s safaris, shore excursions, private guides or even virtual tours.
In a world that’s racing towards impersonal automation, ToursByLocals says it is doubling down on marketplace technology that supports its private and personalized travel experiences provided by local tour guides in over 170 countries around the world, leveraging technology as a springboard to keep travel human.
For more information, visit www.toursbylocals.com.
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