Citing the importance of the female demographic to the travel industry, Trafalgar sponsored the three-day Women’s Travel Fest, with North American President Melissa DaSilva joining the panel "Kickass Solo Women Over 50." The talk debuted findings from a survey conducted by Trafalgar in partnership with solo women’s travel brand, JourneyWoman diving into the psychographics and travel behaviors of senior women travelers to the industry along with expert insights from the panel.
“Being part of this very important conversation to talk about women in travel, their needs and dreams was so inspiring and empowering,” said DaSilva. “At Trafalgar, we’ve made a conscious effort to empower women travelers through the launch of women’s-only itineraries but also understand that there is always more we can do, especially for solo women interested in traveling. Our recent survey of the 50-plus demographic allowed us to glean more insight into the behaviors and sentiment of women ages 50-plus to better cater to a group that loves to travel as much as we do.”
Titled, “The Influence and Affluence of the Solo Female Traveler Over 50,” the survey, answered by over 1,000 experienced female travelers, found that women over 50 are approaching travel with intention and purpose and are fueled by a desire to explore new, less-traveled destinations in 2023. Of those surveyed, 44 percent travel solo and 58 percent of those solo travelers intend to travel two to three times a year with 47 percent planning week-long stays. Other key findings include:
- Travelers’ top destinations for 2023 include Europe, the U.K., Scandinavia and Eastern Europe (65 percent), followed by North America (30 percent) and Asia Pacific, including Australia and New Zealand (26 percent).
- Women over 50 are most interested in adventure and hiking (37 percent), sustainable/wildlife travel (32 percent) and wellness experiences (23 percent).
- Women over 50 are purposeful travelers, preferring more sustainable forms of travel, while supporting communities, locally owned boutique hotels, restaurants and women-owned businesses.
- When it comes to group travel, 65 percent look for tour companies that offer women-only or solo trips for women, and look for companies that use female guides, work with local women entrepreneurs and have female leaders.
Trafalgar offers 12 women’s only itineraries led by a team of expert all-women travel directors while supporting local communities of women. Female travelers interested in traveling solo but not alone with like-minded women can travel to destinations including Turkey, Egypt, Italy and more on these exclusive trips.
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