Unique Vacations Inc. (UVI) recently announced the appointment of Tony Cortizas as chief marketing officer (CMO). Cortizas brings more than three decades of creative storytelling and strategic brand building expertise for global hospitality names. He will report to CEO Jeff Clarke, strengthening his leadership role within the organization where he is charged with directing research, creative and brand marketing for the hospitality brands under the UVI umbrella, particularly all-inclusive Sandals Resorts and sister brand, family-friendly Beaches Resorts.
Prior to his promotion to CMO, Tony Cortizas was SVP of Brand Development, a role he held since his return to Unique Vacations in 2021. Before that, Tony spent 14 years with Meliá Hotels International, most recently as VP of Global Brand Strategy where he led the strategic vision of the company’s entire brand portfolio, driving performance through optimization of the customer journey.
For more than a dozen years starting in 1995, Tony was part of the Unique Vacations team, directing global advertising and working closely with agency partners and directly with Sandals Resorts International Founding Chairman Gordon “Butch” Stewart on consumer-facing campaigns, web design, digital marketing and industry cooperative programs. These efforts, among many others, helped define and raise the profile of Sandals Resorts as one of the leading luxury all-inclusive vacations for adult couples and Beaches Resorts as the family market leader.
Since his return, Cortizas has been working to enhance the customer journey, from partners and vendors to travel advisors and ultimately guests as they engage with and experience the Sandals Resorts and Beaches Resorts brands.
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